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How ad Blocking and ad fraud impact measurement

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...

Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016
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Citation

Fou, A. (2016a, June 15). How ad Blocking and ad fraud impact measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-ad-blocking-and-ad-fraud-impact-measurement